Opening a new café, from bean to bar.
// SURVEY → SETUP → TRAINING → SCHEDULED DELIVERY
Coffee, equipment, bar setup and barista training from a single supplier. You do not have to stitch four vendors together and then carry the risk on the cup yourself.

Four situations we meet every week.
-
THE CAPITAL QUESTIONSCENARIO 01
No premises yet
You have the idea and a budget. We give you the real numbers up front: how much goes to equipment, how much to the first month of beans, and what you can rent instead of buy.
-
ON-SITE SURVEYSCENARIO 02
Premises but no bar
An on-site survey: power points, plumbing, bar height and how the barista moves behind it. The machine is chosen from your expected cups per day, not from a brochure.
-
RAPID INSTALLATIONSCENARIO 03
Opening in days
One or two weeks left. We install, dial in on the exact beans you will serve, lock the recipe for every drink and train the staff before the doors open.
-
FLAVOR STANDARDSSCENARIO 04
Trading, but inconsistent
The café is open, but the taste drifts between shifts and waste is hard to track. We standardise recipes, dosing and the maintenance schedule.
Learn from real coffee bars, instead of paying for mistakes in cash.
-
1:01
0:00 / 1:01Espresso lúc ngon lúc dở chưa chắc do barista — rất nhiều trường hợp vấn đề nằm ở hạt.
-
1:59
0:00 / 1:59Ngân sách có hạn, hãy ưu tiên máy xay tốt trước máy pha.
-
2:06
0:00 / 2:06Nhận biết hạt gắt dầu, ẩm mốc và giảm chất lượng — kèm checklist cho khu pha chế.
-
2:46
0:00 / 2:46Hai con số giúp gọi tên vấn đề của ly cà phê thay vì đoán mò.
-
2:14
0:00 / 2:14Bốn lưu ý khi đánh sữa và bảng lỗi thường gặp kèm cách sửa ngay.
-
COMPREHENSIVE E-LEARNINGPRACTICAL COURSE
All-in-one 30-day café opening course
Over 120 videos and sample cost spreadsheets: financial control, bar setup and staff training processes.
Sign up now
Rent first and stay light, or do it properly once.
-
FLEXIBLE CAPITAL
PACKAGE 01 · SHORT TERM
Rent the machine, open sooner
For owners who want to test the model before spending capital on equipment.
- ✓ Espresso machine & grinder rental: Lifetime maintenance included
- ✓ Freshly roasted pure coffee: 2–4 lines delivered regularly to your café
- ✓ Installation & fine-tuning: Done in 1–1.5 days
- ✓ Operations training: 1 structured session for up to 5 people
- ✓ Instant technical support: Hotline and photo Zalo
The lowest entry cost. Once the café is steady you can move to the long-term package, with the rental already paid credited back. Sign up for a plan -
PROPER INVESTMENT
PACKAGE 02 · LONG TERM
Full setup, done right once
For cafés in it for the long run, that need the same cup across every shift and every branch.
- ✓ Own the full equipment set: 100% new machine, 12-month warranty
- ✓ Diverse bean range: 2–6 lines, updated flexibly by season
- ✓ Standard bar setup: Water treatment, optimized workflow
- ✓ In-depth training: International barista standards, certified
- ✓ Scheduled maintenance: 2 on-site visits/month by a technician
- ✓ Menu development advisor: Fully free with contracts of 12+ months
A discount of 15%–30% depending on contract length. On-site survey and consultation are free within Ho Chi Minh City. Sign up for a plan -
OPERATING PHILOSOPHY
THE PROBLEM WORTH SOLVING
“Cafés rarely fail for lack of money. They fail because every piece comes from a different supplier, and nobody owns the final cup.”
// FULL SUPPORT FROM TRUE CAFE -
QUICK COMPARISON
SIDE BY SIDE
They differ on seven lines,
not on promises.
- ▪ Equipment: Flexible rental vs Full ownership
- ▪ Capital pressure: Light monthly cost vs One-time investment
- ▪ Bean lines: 2–4 steady flavors vs 2–6 seasonal flavors
- ▪ Training: Core operations vs Advanced certification
- ▪ Machine care: Support when needed vs Maintenance 2 times/month
- ▪ Perks: Fixed rental vs 15%–30% discount
| Item | Short term | Long term |
|---|---|---|
| Equipment | Rented monthly, maintenance included | Owned by the café, 12-month warranty |
| Up-front cost | Low — paid month by month | Higher, offset by a lighter monthly bill |
| Number of blends | 2–4 blends | 2–6 blends, rotated by season |
| Training | One operator session, up to 5 people | Advanced course with certificate |
| Maintenance | On request, covered by the rental | Twice a month on schedule |
| Menu consulting | Charged per session | Free with contracts from 12 months |
| Discount | Not applicable | 15%–30% depending on contract length |
Six steps, from the first call to the first cup sold.
-
INTAKESTEP 01
Call or leave your details
Give us three numbers: floor area, expected cups per day and your budget. That is enough for us to narrow the options down on the first call.
-
ON SITESTEP 02
Site survey
Free within Ho Chi Minh City. We check power and plumbing positions, test the water, and settle bar height and barista movement.
-
TRANSPARENCYSTEP 03
Agree the plan and the quote
Equipment, blends, delivery schedule and payment terms on one sheet. No line item left blank to be discussed later.
-
COMPLETIONSTEP 04
Install and dial in
One to one and a half days. The grinder is dialled to the actual batch your café will serve, not to the machine default.
-
HANDOVERSTEP 05
Train and hand over
Standard recipes for every drink on the menu, dosing, plus opening and closing checklists — handed over on paper so new staff can follow them.
-
PARTNERSHIPSTEP 06
Scheduled delivery and servicing
Coffee arrives on the agreed schedule. When the batch changes, our technicians re-dial the machine so the taste does not drift between deliveries.
A good machine cannot rescue a shift with no process.
-
E-LEARNINGF&B KNOWLEDGE
The full 120-lesson F&B operations course
video and template files on staffing, costing and quality.
Start learning -
SHIFT ROUTINESBAR OPERATIONS
Training staff on a closing checklist
how to hand over at the end of the day so the morning does not start with guesswork.
Xem checklist -
WHOLESALE QUOTECOMMERCIAL
Wholesale bean prices for cafés
price bands by blend, and how to read a quotation.
See price list -
SIMULATIONTECHNOLOGY
Extraction simulator
change the variables and see which way the taste moves before you stand at a real machine.
Try it now
Seven beans, one roastery.
Pick the bean by what you serve, not by the bag. Tap any line to see its flavour profile and brewing notes.
The six questions we hear most.
-
QUESTION 01 · INVESTMENT
How much do I need to open a small café?
It depends on whether you rent or buy the equipment, and how many drinks on the menu need a machine. We do not print one number here because it would be wrong for most readers — call the hotline with your floor area, expected cups per day and budget, and we will narrow it down on the call.
-
QUESTION 02 · OPTIONS
How does renting differ from buying?
Renting is a monthly fee with maintenance included and breakdowns on us — it suits the stage where you do not yet know your volume. Buying is lighter month to month over time, the machine belongs to the café, and it carries a twelve-month warranty. Many cafés start by renting and switch once sales settle.
-
QUESTION 03 · TIMING
How long does setup take, and do I have to close?
Installation and dial-in take one to one and a half days. For a café already trading we book a quiet window or the hours before opening, so there is no need to close.
-
QUESTION 04 · TAX & VAT
Do the prices quoted to cafés include VAT?
No. Prices listed on the website are retail with VAT included; trade prices are quoted excluding VAT, and the VAT invoice is issued separately rather than added to each line. Stating it plainly avoids arguments when the invoices are reconciled.
-
QUESTION 05 · COVERAGE
Can you work with a café outside the city?
Yes. The free on-site survey covers Ho Chi Minh City; nearby provinces are visited by appointment, and for distant ones we survey from photographs and floor plans, ship the equipment through our logistics partner and fold the training into the installation trip.
-
QUESTION 06 · BREAKDOWNS
After handover, who do I call if the machine fails mid-service?
Call the hotline during business hours and a technician handles it straight away; outside them, send photos or video of the fault on Zalo so we can assess it and arrive with the right parts. The full procedure is on the technical support page.
Four pages usually read alongside this one.
-
CATEGORIESMACHINES & EQUIPMENT
Equipment for cafés
Equipment categories, what comes with them and the warranty terms.
Explore now -
SHOPPURE ROASTED BEANS
The roastery shop
Read the flavour profile of each blend before settling on a house coffee.
Go to shop -
COMMERCIALWHOLESALE QUOTE
Wholesale and distribution
Trade pricing rules, invoicing, and how to open an account.
View policy -
IN PRACTICEACTIVITIES
Photos from the field
Outlets, training sessions and café setups we have delivered.
View activities
Coffee for every format.
-
MODELCUSTOMER GROUP — CAFÉS
Coffee for cafés
A taste that holds, delivered on schedule.
Explore the model -
MODELCUSTOMER GROUP — HORECA
Coffee for hotels & restaurants
restaurants and canteens.
Explore the model -
MODELCUSTOMER GROUP — DISTRIBUTORS
Coffee for distributors
and resale stores.
Explore the model -
MODELCUSTOMER GROUP — CHAINS
Coffee for chains
One source for every branch.
Explore the model -
MODELWHOLESALE — DEALERS
Wholesale & dealers
One contact, one price list.
Explore the model
Give us three numbers, get back a concrete plan.
Floor area · expected cups per day · budget. With those three we can quote a real plan instead of a generic price list.
Roastery: 370/37 Hẻm 368-370 Tân Sơn Nhì, Quận Tân Phú, TP. Hồ Chí Minh · Open 07:00 – 22:00.
Tell us the café name, the area and your expected volume so we can quote the right price on the first call.
Đọc thêm trước khi mở quán
-
Phát triển Điểm Bán Cà phê giá sỉ cho quán mới mở: đặt bao nhiêu và chọn dòng nào
-
Phát triển Điểm Bán Cách tính giá vốn một ly cà phê từ giá sỉ mỗi kilogram
-
Phát triển Điểm Bán Quy trình đóng ca quán cà phê: checklist 40 phút, 9 hạng mục
-
Bản Tin Cà phê cho sự kiện triển lãm: dựng quầy ngay trong gian hàng

















