Special issue for our readers

TRUE CAFE · 2026 EDITION 07 STOPS · 01 PROVINCE

GIA LAI 2026

Seven stops across one Central Highlands province — and seven coffee tins named after those exact places.

This collection was born in 2026 — the year Gia Lai came into its own, and the year we completed our high-grade green bean processing chain right in the growing region.

So we laid them out not as a product page but as a route: from the volcano north of Pleiku, around the Sê San river, east to the old forest of Kbang, closing at the lake in the middle of the city.

The artwork on each tin is design inspiration from Gia Lai’s landscapes, not an origin marker. All seven lots come from Gia Lai; what differs is the processing method.

RAW MATERIAL REGION

The bean starts here.

Photographed at the farms and mill in Gia Lai — the same steps described in the six links below.

Central Highlands coffee garden — branches heavy with cherry
Cherries still green, not yet ready to pick
Selected ripe cherries on the drying yard
Beans drying on mesh racks
Four roast levels of the same lot

A YEAR OF MOMENTUM

One of the defining stages in building a coffee supply chain that is strong, complete and self-contained — right here in Gia Lai.

High-grade green beans handled entirely within the province — from the farm through to hulling and grading.

THE DEFINING STAGE · 2026

One chain,
closed end to end.

Closed means no link has to be sent elsewhere to be done for us. All six steps below sit inside Gia Lai — and 2026 is the year the fifth one was completed.

01
Farm

Basalt soil on the plateau, wide day-to-night temperature swing.
02
Ripe picking

Only ripe cherries picked, never the whole branch.
03
Processing

Anaerobic, honey, controlled fermentation, natural.
04
Drying

Moisture down to storage level without losing aroma.
05
Green bean

Hulling, grading, screen sizing — the link closed in 2026.
06
Roast & tin

Roasted lot by lot, packed into 500 g tins.

THE ROUTE

Seven stops, in travelling order.

01 Chư Đăng Ya volcano Chư Păh district
02 Ialy hydropower · Sê San river Chư Păh · Kon Tum border
03 K50 waterfall (Hang Én) Kbang · Kon Chư Răng reserve
04 Vina Special mill · Chư Păh Chư Păh district
05 Gia Lai wind farm Pleiku plateau
06 Old tea fields · Biển Hồ Chư Păh · north of Pleiku
07 Biển Hồ T’Nưng · Pleiku Just outside Pleiku

STOP 01 / 07 · Chư Păh district

Chư Đăng Ya volcano

A dormant volcano whose crater floor is now red basalt, farmed by the Jrai in concentric rings. Late in the year wild sunflowers turn the slopes gold.

If you are goingBest in wild sunflower season at year end. The climb to the crater rim takes about half an hour — go early while the sun is still soft.

The tin named after this stop

Variety: Fine Robusta — 100% selected Robusta
Processing: Anaerobic process
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 01 →

STOP 02 / 07 · Chư Păh · Kon Tum border

Ialy hydropower · Sê San river

The Sê San is dammed between the hills into a long green lake across two provinces. At dawn the water is flat as glass.

If you are goingEntering the plant area requires prior registration. Driving around the lake is open to all.

The tin named after this stop

Variety: 100% selected Robusta
Processing: Natural (whole cherry dried)
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 02 →

STOP 03 / 07 · Kbang · Kon Chư Răng reserve

K50 waterfall (Hang Én)

Inside the Kon Chư Răng reserve, deep in the old forest east of the province. Water drops straight off the rock face and the mist never clears.

If you are goingOnly reachable by forest trek. Go with a local guide and avoid days of heavy rain.

The tin named after this stop

Variety: Fine Robusta — 100% selected Robusta
Processing: Honey process
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 03 →

Tranh khắc Nhà máy Vina Special · Chư Păh

The heart of this issue

STOP 04 / 07 · Chư Păh district

Vina Special mill · Chư Păh

The one stop that is not a landscape: sheds, drying beds, huller, store. This is the middle of the chain — where ripe cherry becomes green bean.

If you are goingNot open for casual visits. It is on the route so the chain can be told in full.

The tin named after this stop

Variety: Fine Robusta — 100% selected Robusta
Processing: Honey process
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 04 →

STOP 05 / 07 · Pleiku plateau

Gia Lai wind farm

Dozens of white turbine towers on gentle hills, blades turning slowly all day. Late afternoon their shadows stretch across the coffee below.

If you are goingBest photographed at dusk. The access road is a farm track — bring a high-clearance vehicle.

The tin named after this stop

Variety: 100% selected Arabica
Processing: Controlled fermentation
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 05 →

Tranh khắc Cánh đồng trà cổ thụ · Biển Hồ

STOP 06 / 07 · Chư Păh · north of Pleiku

Old tea fields · Biển Hồ

Tea planted in the French era, green rows spilling over several hills. Beside it, an avenue of century-old pines — the most photographed road in Gia Lai.

If you are goingGo very early: you dodge both the heat and the crowd on the pine avenue.

The tin named after this stop

Variety: Fine Robusta — 100% selected Robusta
Processing: Fermentation process
Flavour profile: Cocoa • Caramel • Roasted nut
Net weight: 500 g

550.000₫ Buy tin 06 →

STOP 07 / 07 · Just outside Pleiku

Biển Hồ T’Nưng · Pleiku

Another old volcanic crater, this one full of water; the Jrai call it T’Nưng. The lake is also Pleiku’s water source — the last stop closes the loop where it began.

If you are goingA few kilometres from central Pleiku. A good place to end the trip as the light goes.

The tin named after this stop