IN ACTION
True Cafe in action
Trade fairs, storefronts packed every morning, barista classes and new café setups — what True Cafe does with owners every day.
- 50real photos
- 3video
Video. Quay tại chỗ, không dàn dựng.
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0:24
0:00 / 0:24Morning at a garden-style store -
0:04
0:00 / 0:04The bar at full capacity during peak hours -
0:13
0:00 / 0:13A two-storey wooden house in the garden
Khoảnh khắc. Bấm vào ảnh để xem lớn.
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A True Cafe store — full tables every morning
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Barista training on a standard bar setup
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Store identity: red umbrellas, hotline, bikes filling the pavement
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Introducing pure-roast coffee at the 2024 trade fair
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So busy the bikes fill the entire pavement
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Machine and coffee setup on opening day
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Handing over the standard brewing procedure
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Rush hour at a familiar store
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Hundreds of cups served to trade-fair visitors
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A store on a busy through-road
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Regulars who show up every single morning
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A staff training class for a store
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Glass-roofed garden format — comfortable even on rainy days
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Visitors exploring the products at our booth
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Operations training before opening day
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The bar ran non-stop through the whole fair
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A corridor turned into a packed seating area
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The training room at True Cafe headquarters
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Serving domestic and international guests at the fair
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Test runs before opening hours
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Taking notes on the process during training
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The usual weekend seats
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An overview of the booth area at the 2024 fair
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The entrance leads straight to the garden seating
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Advising on the right coffee profile for each café format
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The coffee bar at the fair’s reception area
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The 2024 industry exhibition floor
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Only ripe red cherries make it into the roast batch
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Four roast levels for four different café styles
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Every cup finished with care, even at high volume
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Red umbrellas packed from early morning
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Vietnamese iced milk coffee — every café’s best seller
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Checking ripeness right out in the field
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Partner farm in the Central Highlands
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Raised-bed drying — honey process
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Dialling in extraction for each café’s beans
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The True Cafe brew bar at an event
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Baristas provided along with the bar
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Outdoor seating at full capacity
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A full view of the store at peak hour
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Cool seats under the trellis, red umbrellas front and centre
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Regulars who meet here every morning
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A lawn area for families on weekends
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Quầy cà phê đặt ngay trong gian hàng — khách dừng lại lấy ly cà phê rồi mới xem thiết bị
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Quầy chiếm chưa tới hai mét mặt tiền nhưng giữ chân khách lâu hơn mọi tờ rơi
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Máy pha espresso và cối xay mang tới tận nơi, chỉ cần một ổ điện và một mặt bàn
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Ly cà phê là cái cớ để khách đứng lại đủ lâu cho một cuộc trao đổi
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Quầy lưu động dựng gọn trong gian hàng, không cần khu bếp riêng
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Hạt dùng tại quầy là hàng đang bán, không phải hàng riêng cho sự kiện
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Giờ cao điểm: khách xếp thành hàng ngắn trước quầy ngay giữa gian hàng










