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WHOLESALE — DEALERS

Wholesale coffee. One contact, one price list.

// PRICE LIST — SAMPLES — DELIVERY SCHEDULE

This page gathers everything you need to know before your first order: how volume pricing works, how to get samples, and the steps from settling on a taste to goods arriving at your warehouse.

WHOLESALE PRICE LIST SAMPLES SCHEDULED DELIVERY CREDIT TERMS
Buy wholesale coffee and become a True Cafe dealer
WHY THE RIGHT FACTORY MATTERS

Choose the right source,
seven fewer worries.

  1. Consistent taste across lots

    Roasted to a fixed profile and reference-cupped before delivery — what decides whether customers come back.

  2. Clear wholesale tiers, no renegotiating every time

    A volume-based price list, so you know your margin upfront instead of asking again with every order.

  3. Delivered on the agreed schedule

    A fixed delivery schedule based on your registered volume, no emergency runs midweek.

  4. Quality documents on hand

    Product registration, lab tests, lot origin — issued the same day when requested.

  5. Traceable to the roast batch

    One lot code per bag. Any problem gets traced to its cause, not guessed at.

  6. Switch supply without switching taste

    Calibrated to your current machine and baristas, so customers don't notice you've switched suppliers.

  7. A path forward as you grow

    With enough volume, move to private-label manufacturing without switching factories.

Get the wholesale price list and samples →

A GOOD FIT FOR

Four situations
we see most often.

01 First-time wholesale buyers Not sure where to start? Get samples first, settle on a taste, then discuss volume.
02 Resellers Take goods in original sealed packaging by SKU, with a suggested resale price so dealers don't undercut each other.
03 Buying steadily every month Steady volume qualifies for better price tiers and a fixed delivery schedule.
04 Buying in batches Ordering batch by batch works too; pricing follows the tier of that batch.
Wholesale & dealers
THE PROBLEM

Wholesale prices are based on steady volume, not the size of a single order. Buying a little but regularly beats buying a lot once and stopping.

Wholesale & dealers
WHOLESALE TERMS

Stated up front,
so nothing is argued later.

ItemTerm
Prices listed on the websiteAre retail prices, VAT included.
Wholesale priceQuoted excluding VAT, from a price list issued per wholesale account.
InvoicingWholesale orders get a separate VAT invoice — VAT is not added line by line.
Price levelBased on committed monthly volume and coffee type. The price list is sent after we discuss your needs.
PaymentFirst order is paid on delivery; credit terms are reviewed once the partnership is steady.

Once your account is marked as wholesale, wholesale prices show as soon as you log in on the website and in the Mini App — no need to ask again each time you order.

THE RANGE WE ROAST

Seven beans, one roastery.

Pick the bean by what you serve, not by the bag. Tap any line to see its flavour profile and brewing notes.

OPENING A WHOLESALE ACCOUNT

Four steps,
from the first call to the first order.

  1. Get in touchCall 028 2222 2299 · 0988 999 767 or email info@truecafe.vn with your business name, address and the monthly coffee volume you expect.
  2. Receive samplesWe send samples of the profiles that suit your customers’ taste and your brewing setup.
  3. Agree on price and volumeConfirm the coffee type, price level, delivery schedule and invoicing terms.
  4. Account activatedLog in to the website or Mini App and wholesale prices appear; order directly without calling.
DELIVERY

A fixed schedule,
roasted close to the delivery date.

  • Delivered to your door in Ho Chi Minh City and nearby provinces; distant provinces ship via our logistics partners.
  • If you buy regularly, lock in a fixed delivery schedule weekly or monthly — stock arrives on the day, so you never run dry mid-week.
  • Coffee is roasted in batches close to the delivery date, so it reaches you fresh instead of sitting in storage.
  • Track your order on the Order tracking page.
Wholesale & dealers
INCLUDED WITH WHOLESALE

No need to find
another supplier for anything else.

Café equipmentEspresso machines, grinders, bar tools, and configuration advice based on your cups per day.
New café setupShort and long-term packages for businesses preparing to open.
Technical supportMachine troubleshooting, scheduled maintenance, recalibration when you change coffee batches.
In actionStores, training classes and real setup sessions.
Wholesale & dealers
FREQUENTLY ASKED

Ask before you commit.

What is the minimum volume to get wholesale pricing?

It depends on the coffee type and how often you order. Businesses that buy weekly still qualify — what matters to us is consistency rather than the size of a single order. Call the hotline and we will assess your case.

Does the wholesale price include VAT?

No. Wholesale is quoted excluding VAT, and wholesale orders receive a separate VAT invoice. Prices listed on the website are retail, VAT included.

Can I switch coffee types between deliveries?

Yes. When you switch, the recipe on your machine needs recalibrating so the taste does not drift — our technical team handles that for you.

Do you deliver outside the city?

Yes. Ho Chi Minh City and nearby provinces are delivered directly; distant provinces ship via our logistics partners.

How do I get samples?

Call the hotline or send your details through the form below with your expected volume; we will send samples of the profiles that suit your brewing setup.

GET THE PRICE LIST

Tell us what you need,
get the price list and samples.

Roastery: 370/37 Tan Son Nhi, Tan Phu, Ho Chi Minh City. Delivery in HCMC and nearby provinces; distant provinces via logistics partners.

Tell us your business name, address and expected monthly coffee volume.

Partners & Customers