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CUSTOMER GROUP — DISTRIBUTORS

Coffee for distributors and resale stores.

// DISTRIBUTION — RESELLING ROASTED COFFEE

Distributors and resale stores need a clear margin, stock that is always fresh, and a price list that does not shift mid-term so their own selling price stays stable.

DISTRIBUTORS RETAIL STORES RESALE GROCERY
Cà phê sỉ cho đại lý và cửa hàng bán lại
VÌ SAO PHẢI CHỌN ĐÚNG NHÀ MÁY

Chọn đúng nguồn,
đại lý bán được lâu dài.

  1. Biên lợi nhuận rõ ngay từ đầu

    Bảng giá theo bậc sản lượng, biết trước lãi trên từng mã hàng thay vì thương lượng lại mỗi lần nhập.

  2. Không bị phá giá ngay trong khu vực

    Chính sách khu vực bán ghi trong thoả thuận, không thả nổi để rồi đại lý cạnh tranh với chính nhà cung cấp.

  3. Hàng quay vòng nhanh, không ôm tồn

    Rang theo lịch đặt nên hàng luôn mới; đặt vừa đủ theo nhịp bán thay vì nhập lô lớn rồi chờ.

  4. Có thứ để bán, không chỉ có hàng

    Ảnh sản phẩm, bảng giá, standee, hồ sơ chất lượng — dùng được ngay cho khách của bạn.

  5. Khách hỏi sỉ lại thì có giá để trả lời

    Cấu trúc giá nhiều bậc nên đại lý báo lại cho quán, cho văn phòng đều có biên, không phải tự cắn vào phần của mình.

  6. Cam kết với khách được vì nguồn ổn định

    Năng lực rang đủ để giữ đúng hẹn kể cả mùa cao điểm — điều quyết định việc khách của bạn có ở lại hay không.

  7. Muốn làm thương hiệu riêng thì có sẵn đường

    Đủ sản lượng là chuyển sang gia công OEM: bao bì, công bố, mã vạch của chính đại lý.

Nhận bảng giá sỉ và mẫu thử →

A GOOD FIT FOR

Four situations
we see most often.

01 Retail stores Reselling packaged roasted coffee to customers buying for home.
02 Regional distributors Supplying smaller cafés in your area, priced on committed volume.
03 Online channels Selling through marketplaces and social media, needing a long remaining shelf life.
04 Corporate gifting Ordered in batches, with flexible packaging and quantities.
Coffee for distributors
THE PROBLEM

Roasted coffee loses aroma over time. Roasting close to the delivery date means distributors never have to discount the last of their stock.

Coffee for distributors
WHOLESALE TERMS

Stated up front,
so nothing is argued later.

ItemTerm
Prices listed on the websiteAre retail prices, VAT included.
Wholesale priceQuoted excluding VAT, from a price list issued per wholesale account.
InvoicingWholesale orders get a separate VAT invoice — VAT is not added line by line.
Price levelBased on committed monthly volume and coffee type. The price list is sent after we discuss your needs.
PaymentFirst order is paid on delivery; credit terms are reviewed once the partnership is steady.

Once your account is marked as wholesale, wholesale prices show as soon as you log in on the website and in the Mini App — no need to ask again each time you order.

THE RANGE WE ROAST

Seven beans, one roastery.

Pick the bean by what you serve, not by the bag. Tap any line to see its flavour profile and brewing notes.

OPENING A WHOLESALE ACCOUNT

Four steps,
from the first call to the first order.

  1. Get in touchCall 028 2222 2299 · 0988 999 767 or email info@truecafe.vn with your business name, address and the monthly coffee volume you expect.
  2. Receive samplesWe send samples of the profiles that suit your customers’ taste and your brewing setup.
  3. Agree on price and volumeConfirm the coffee type, price level, delivery schedule and invoicing terms.
  4. Account activatedLog in to the website or Mini App and wholesale prices appear; order directly without calling.
DELIVERY

A fixed schedule,
roasted close to the delivery date.

  • Delivered to your door in Ho Chi Minh City and nearby provinces; distant provinces ship via our logistics partners.
  • If you buy regularly, lock in a fixed delivery schedule weekly or monthly — stock arrives on the day, so you never run dry mid-week.
  • Coffee is roasted in batches close to the delivery date, so it reaches you fresh instead of sitting in storage.
  • Track your order on the Order tracking page.
Coffee for distributors
INCLUDED WITH WHOLESALE

No need to find
another supplier for anything else.

Café equipmentEspresso machines, grinders, bar tools, and configuration advice based on your cups per day.
New café setupShort and long-term packages for businesses preparing to open.
Technical supportMachine troubleshooting, scheduled maintenance, recalibration when you change coffee batches.
In actionStores, training classes and real setup sessions.
Coffee for distributors
FREQUENTLY ASKED

Ask before you commit.

What is the minimum volume to get wholesale pricing?

It depends on the coffee type and how often you order. Businesses that buy weekly still qualify — what matters to us is consistency rather than the size of a single order. Call the hotline and we will assess your case.

Does the wholesale price include VAT?

No. Wholesale is quoted excluding VAT, and wholesale orders receive a separate VAT invoice. Prices listed on the website are retail, VAT included.

Can I switch coffee types between deliveries?

Yes. When you switch, the recipe on your machine needs recalibrating so the taste does not drift — our technical team handles that for you.

Do you deliver outside the city?

Yes. Ho Chi Minh City and nearby provinces are delivered directly; distant provinces ship via our logistics partners.

How do I get samples?

Call the hotline or send your details through the form below with your expected volume; we will send samples of the profiles that suit your brewing setup.

GET THE PRICE LIST

Tell us what you need,
get the price list and samples.

Roastery: 370/37 Tan Son Nhi, Tan Phu, Ho Chi Minh City. Delivery in HCMC and nearby provinces; distant provinces via logistics partners.

Tell us your business name, address and expected monthly coffee volume.

Partners & Customers