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CUSTOMER GROUP — CHAINS

Coffee for chains. One source for every branch.

// MANY LOCATIONS — ONE SINGLE TASTE

Multi-location chains need a shared supply so every branch produces the same cup, even when staff and machines differ from site to site.

CAFÉ CHAINS MULTI-BRANCH FRANCHISE MULTI-SITE
Wholesale coffee for multi-location chains
WHY THE RIGHT FACTORY MATTERS

Choose the right source,
and your chain can scale.

  1. The same cup at every branch

    One roast profile for the whole chain, with reference cupping for every batch. Customers switching branches notice no difference — that is what makes a chain a chain.

  2. Open more locations without worrying supply will keep up

    Two factories with spare capacity. Adding branches means more volume, not hunting for a second supplier and drifting off taste.

  3. Every complaint traceable to the roast batch

    Lot codes down to roast date and batch number. When one branch reports an issue, we can immediately check whether other branches received the same lot.

  4. Fixed prices per period, no renegotiating every month

    A framework contract locks prices per period — finance can budget without being blindsided by raw material prices.

  5. No stockouts in peak season

    Inventory is planned from the chain's forecasts, with raw materials held ready for peak months.

  6. Train once, standard across the chain

    Recipes and processes are handed to the internal training team, so newly opened branches can use them right away.

  7. Enough volume for your own brand

    Move to OEM with packaging and product registration under the chain's name, while keeping the profile you already run.

Get the wholesale price list and samples →

A GOOD FIT FOR

Four situations
we see most often.

01 Chains expanding New branches use the same product code and recipe as the existing ones.
02 Franchise models A standardised supply so franchisees do not substitute ingredients.
03 Sites across regions A separate delivery schedule per site, on one price list and one point of contact.
04 Staff training The same dosing documentation for every branch, reducing drift between shifts.
Coffee for chains
THE PROBLEM

A chain loses its identity when each branch buys from a different source. One shared product code is the first condition for every location to serve the same cup.

Coffee for chains
WHOLESALE TERMS

Stated up front,
so nothing is argued later.

ItemTerm
Prices listed on the websiteAre retail prices, VAT included.
Wholesale priceQuoted excluding VAT, from a price list issued per wholesale account.
InvoicingWholesale orders get a separate VAT invoice — VAT is not added line by line.
Price levelBased on committed monthly volume and coffee type. The price list is sent after we discuss your needs.
PaymentFirst order is paid on delivery; credit terms are reviewed once the partnership is steady.

Once your account is marked as wholesale, wholesale prices show as soon as you log in on the website and in the Mini App — no need to ask again each time you order.

THE RANGE WE ROAST

Seven beans, one roastery.

Pick the bean by what you serve, not by the bag. Tap any line to see its flavour profile and brewing notes.

OPENING A WHOLESALE ACCOUNT

Four steps,
from the first call to the first order.

  1. Get in touchCall 028 2222 2299 · 0988 999 767 or email info@truecafe.vn with your business name, address and the monthly coffee volume you expect.
  2. Receive samplesWe send samples of the profiles that suit your customers’ taste and your brewing setup.
  3. Agree on price and volumeConfirm the coffee type, price level, delivery schedule and invoicing terms.
  4. Account activatedLog in to the website or Mini App and wholesale prices appear; order directly without calling.
DELIVERY

A fixed schedule,
roasted close to the delivery date.

  • Delivered to your door in Ho Chi Minh City and nearby provinces; distant provinces ship via our logistics partners.
  • If you buy regularly, lock in a fixed delivery schedule weekly or monthly — stock arrives on the day, so you never run dry mid-week.
  • Coffee is roasted in batches close to the delivery date, so it reaches you fresh instead of sitting in storage.
  • Track your order on the Order tracking page.
Coffee for chains
INCLUDED WITH WHOLESALE

No need to find
another supplier for anything else.

Café equipmentEspresso machines, grinders, bar tools, and configuration advice based on your cups per day.
New café setupShort and long-term packages for businesses preparing to open.
Technical supportMachine troubleshooting, scheduled maintenance, recalibration when you change coffee batches.
In actionStores, training classes and real setup sessions.
Coffee for chains
FREQUENTLY ASKED

Ask before you commit.

What is the minimum volume to get wholesale pricing?

It depends on the coffee type and how often you order. Businesses that buy weekly still qualify — what matters to us is consistency rather than the size of a single order. Call the hotline and we will assess your case.

Does the wholesale price include VAT?

No. Wholesale is quoted excluding VAT, and wholesale orders receive a separate VAT invoice. Prices listed on the website are retail, VAT included.

Can I switch coffee types between deliveries?

Yes. When you switch, the recipe on your machine needs recalibrating so the taste does not drift — our technical team handles that for you.

Do you deliver outside the city?

Yes. Ho Chi Minh City and nearby provinces are delivered directly; distant provinces ship via our logistics partners.

How do I get samples?

Call the hotline or send your details through the form below with your expected volume; we will send samples of the profiles that suit your brewing setup.

GET THE PRICE LIST

Tell us what you need,
get the price list and samples.

Roastery: 370/37 Tan Son Nhi, Tan Phu, Ho Chi Minh City. Delivery in HCMC and nearby provinces; distant provinces via logistics partners.

Tell us your business name, address and expected monthly coffee volume.

Partners & Customers