Loyalty program. Buy regularly, get more.
// EARN POINTS · REDEEM OFFERS · THANK-YOU GIFTS
Thank you for making True Cafe your regular spot. The loyalty program records every purchase and turns it into offers — free to join, no physical card needed.
Seven things
regulars receive.
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Every purchase is recorded
Points are added based on the bill amount, at the counter or when ordering via the Zalo mini app. No card to remember — you're identified by phone number.
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Redeem offers right at the counter
Points can be redeemed for drinks, sides or a direct discount on the bill, with no need to wait for a promotion.
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The more regularly you buy, the higher your tier
Membership tiers are based on cumulative spending. Moving up a tier raises your earning rate and unlocks exclusive offers.
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Birthday gifts
Enter your birthday once, and an offer will be waiting in your account in your birthday month.
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Try new products first
Trial roasts and new product lines open to members before wider release.
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Your purchase history in one place
See what you've bought, how many points you have, and which offers are about to expire — right in the mini app.
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Carry over to wholesale
Regulars who open a café and need wholesale supply already have their details on file, and can switch to a wholesale account without starting over.
Three steps,
done just once.
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Give your phone number at the counter
Next time, just say your number and staff will add the points for you.
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Or open the True Cafe mini app on Zalo
Sign up in the mini app to check your points, offers and purchase history anytime.
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Use points whenever you like
Points don't expire after each purchase. Save up until it feels worth it, then redeem.
A few things
spelled out upfront.
The program applies at True Cafe stores and on the Zalo mini app. Points earned at any store can be used at any other.
Program offers cannot be combined with ongoing in-store discounts unless stated. Tier benefit details are updated in the mini app — the most accurate source at the time you check.
Sign up for offers →
Send us a message — we reply within 24 hours.
